Deepak Shukla is the founder of Pearl Lemon and a long-time SEO operator who’s worked across multiple markets and languages. He’s known for spotting “unfair” advantages in search, especially where competition is lower, rules are different, and smart teams can grow faster by thinking beyond English-only SEO.

Steven Cartigny works with iGaming operators on sportsbook marketing strategy, with a strong focus on major tournaments and event-led campaigns. He helps teams plan smarter across acquisition, CRM, and brand, and translate big moments like the World Cup into practical actions that move real numbers.

Iris den Boer works in Responsible Gaming, focused on protecting players while keeping the fun intact. She’s especially sharp on high-traffic moments like the World Cup, where first-time bettors and emotional betting spikes can turn risky fast. Iris is known for pushing practical player protections, better messaging, and smarter use of AI to spot harm early and respond in a supportive way.

Álvaro Lozano, also known as The Head of SEO, is a seasoned SEO consultant who helps iGaming brands expand into Spanish-speaking markets. He’s worked across LATAM and Spain, knows how to structure sites for multiple countries, and is blunt about what actually moves the needle: technical foundations, relevant authority, and smart localization. If you’re entering Mexico, Colombia, or Argentina and don’t want to burn budget on the wrong setup, Álvaro brings the clear, practical playbook.

Henk Wolff is an iGaming strategist and online casino marketing consultant who helps operators boost first deposits and keep players active beyond 30 days through smarter funnels, CRM, and campaigns.  He’s worked across 10+ jurisdictions, advising casinos on acquisition, retention, and annual marketing plans, as well as hosting his own shows and video content.

Hank Hoffmeier is an email strategist and deliverability expert at Kickbox, where he helps brands keep their emails out of spam folders and in front of the right people. With a long background in email, CRM, and marketing operations, Hank works with companies across SaaS, agencies, and online gaming to fix list quality, improve authentication, and design lifecycle programs that actually get opened and clicked.  He’s a regular podcast guest and speaker on topics like SPF/DKIM/DMARC, verification, and inbox placement, and is known for turning the “boring” technical side of email into practical steps that marketers can use the same week.